With a growing amount of transit solutions within a city (and between them!), ticketing is scattered among each solution's separate app ecosystem, and transferring from one to another often incurs additional time and costs. The lack of connection between those ecosystems also makes it difficult to plan trips with multiple methods of transportation.
The MaaS (Mobility as a Service) project aims to bring together all transportation providers to unite them under one platform that can offer first to last-mile transit ticketing and route planning.
The platform intends on unifying all transit options available to the public – from sharing economy services (such as ride-sharing and electric scooters) and taxis to public transit and inter-city travel (such as trains and buses). It will help individuals identify mobility solutions around them, plan their routes, compare transportation, and buy tickets for the entire trip.
By uniting all transportation ecosystems into one platform, the friction of moving around and between cities is greatly reduced. The connectivity of different ecosystems further supports the goals of developing a smart, user-friendly city.
Leading mobile operators are in a particularly advantageous position to implement MaaS platforms. For example, as LMT holds 80% of business users nationally, it is more connected and capable of bringing the different transportation providers to one table to develop a unified system.
Mobile operators stand to gain the ability to offer their users an additional product with additional value, thereby solidifying its role as more than a simple telecommunications infrastructure provider.